About Us

our story...

Established in 2012, our studio looks out to the rambling garden that inspires our designs and a 'live in the moment, find joy in the things around us' ethos.

Sandra draws on her background as a fashion designer to create ephemeral artworks that she photographs for the petal & pins collections including our signature range the Garden Fairy's Wardrobe®.

Our products are unique, imaginative and always enchanting and can be found in gift shops, gallery & museum stores, florists, garden centres and more in Australia, the USA, Canada, New Zealand and the UK.

We invite you to share our story in your store...

our collections...

Our design process is led by the seasons and our range is growing all the time!

  • Garden Fairy's Wardrobe - our signature range featuring botanical couture designed with flowers and foliage from the petal & pins garden.
  • Farmgate Project - stepping outside our own garden, we've collaborated with boutique farms with special botanical designs using saffron flowers, culinary lavender, olive blossom and peonies.
  • Fairytale - enchanting greeting cards featuring gorgeous floral designs on French macaron inspired pastel backgrounds.
  • Love Letters - featuring pretty Cécile Brünner roses, also known as the sweetheart rose, the love letters collection is for celebrations, friendship and romance.
  • Scrapbook - whimsical designs with botanicals, ephemera and a dash of nostalgia.
  • Atelier Pétale - vintage style millinery illustrations with jaunty floral hats.
  • Tweed Menagerie - a new series of playful dog designs created from couture tweed fabric swatches.
  • Christmas Collection - a colourful Christmas collection designed with geraniums and a selection of classic holly dresses from the Garden Fairy's Wardrobe for Christmas.

get in touch...

We'd love to hear from you!

Please drop us a line if you have any questions or just want to say hello!

If you would like to become a retail partner - apply now.

On Faire? You'll find us there too.

Read what others are saying about petal & pins on our media page.


petal & pins is a TSBC alumni  just a card logo GCA logo

All words and images on this website are copyright © 2012 - 2024 Sandra Alcorn and may not be used or reproduced without permission. petal & pins® and Garden Fairy's Wardrobe® are registered trademarks of Sandra Alcorn.